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10 Ways To Increase Blog Traffic

Do you remember the first day your launch your new blog. Now unless you went out and purchased someone else’s blog chances are your blog launched with only one very loyal reader - you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’s about as far you went when it comes to finding readers.Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling. It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.Top 10 Tips 10. Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better. 9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed. You don’t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better. 8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need an easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!). 7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog. Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog. 6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry - it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments. This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important - it gets the attention of another blogger. The other blogger will come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers. 5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going. 4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival enjoy a spike in new readers. To find the right blog carnival for your blog, do a search at http://blogcarnival.com/. 3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’s so easy to do and only takes five minutes so it’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps! 2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’s worthwhile because you simply leverage what you already have - your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter. How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once. 1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers. This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

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Directing Traffic To Your Blog

Before you can even think about making any money with your blog you need to first make sure that people are seeing your blog! Traffic is key in your success but it is not going to happen over night! You can't expect people to just magically know that your blog exists especially in an internet world that has millions of blogs! Apart from the obvious things like telling your friends about your blogs, posting your link in your email and forum signatures...etc. here are some other ways to help drive traffic to your new blog! TRAFFIC EXCHANGES With a traffic exchange you visit other blogs (usually for a set amount of time.. 20-30 seconds) to earn credits or points, in return you can use the credits you have earned to have other people click on your blog! Kind of like, you scratch my back and I will scratch yours! A lot of people think that traffic exchanges are a waste of time but I beg to differ. While waiting for the timer to time out I always sift through each blog and if I find one that I think is interesting I will bookmark it to go back to! Here are two that I use: Blog Soldiers Blog Explosion Myspace Yes, myspace can be a great tool for networking and promoting your new blog! You can use your own personal page to advertise it and/or start a new myspace page specifically for promoting your blog! Entrecard I am fairly new to Entrecard but have to say that I love it! How it works is that you place a code on your blog with a small blog advertisement and you click to "drop" your card on the page. For everyone blog that you "drop" on you get an Entrecard Credit or ecredit. You can use your ecredits to buy an advertisement for your blog on someone else's blog and others can pay you ecredits to advertise on your blog! Ofcourse, the more credits you earn, the more places you can advertise on! I have to say that I have had great results with Entrecard and my traffic stats have been enough proof for me to stick around! Entrecard Join Blog Communities These are blog networking communities that help you advertise your blog and talk with other bloggers. You can get a lot of tips and advice.. and traffic from these places! Blog Catalog My Blog Log Twitter Twitter is also a great place to find new people. You send out tweets giving your updates, basically saying what you are doing at that time.. etc. You can include links to your blog or other websites in your tweets. People can follow you and get your update every time you change your status. It can be fun, interesting and a great tool all in one! Feedburner A great tool to build your rss feed, your subscribers and find out all of your stats on your blog! feedburner Technorati Is the leading blog search engine. Sign up, make your profile and submit your blog(s) to get them listed in their search engine! Technorati Link Exchanges Find other blogs on the same subject and contact the blogger about exchanging links. You put their link somewhere on your page and they put YOUR link on theirs! It helps to build your traffic and your ratings! Also, don't forget to digg your blog and stumble it as well! These things should keep you busy for awhile. It may take a bit of time to sign up for all of these places but it will be worth the time in the end building that traffic to your blog!

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(PPC) Pay Per Click

Pay Per Click refers to an advertising mechanism in which advertisers pay each time someone clicks their ad. More specifically, though, these days it refers to ads displayed on search-engine results pages. Each time someone clicks one of these links, the company that placed the ad is charged. How much? Somewhere from 5 cents (on Google) or 10 cents (on Yahoo!) to many dollars! Some PPC ads cost as much as $50 per click, occasionally even more! Because large PPC systems generally “feed” a variety of sites, when you buy ads through a system such as Google or Yahoo! Search Marketing Solutions, your ads may end up on many different search sites. But you may also have your ads distributed elsewhere, like on the pages of thousands of different web sites, thanks to the Google AdSense distribution program. PPC advertising has a number of advantages: ■ It’s very quick. You can start getting results from the search engines in a day or two (in theory, a few hours, but in most cases it takes a little longer to get everything sorted out). ■ It’s reliable. Using PPC to get traffic to your site is very reliable. You can generate a lot of traffic, and always appear for appropriate searches in the major search engines . . . if you’re willing to pay enough. ■ It’s easy to measure. You can see just how much traffic you’re getting, and even figure out how much of the traffic turns into business.

Adsense

Google Adsense can make you money by advertising Ads on your website. Everytime an Ad is clicked you may get paid depending on the pay out per click. To set up Google Adsense on your site, you should copy a code directly from the adsense website or add a gadget with your hosting package and find, 'Add Adsense'. Adsense works best with a site or blog with lots of content. This is because the ads come from the words within what is written on a site. It takes the key words and finds relevent advertisements to dispay on your page. Adsense is great and can be really profitable if used within a popular site.

Blog For Cash

A blog is a great asset for creating a revenue stream through adsense or other ad provider What is a blog ? A blog or weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site. Why get one ? Well everybody has one (I just got mine) and some people make money on them, so why don't you just get yourself one. You can setup one for free with blogger or wordpress (the 2 most popular ones) and start putting your ideas down. You don't have to pay for hosting nor for a domain, its completely free. How do you make money from a blog ? Well the basic idea is simple, you write about your favorite topic and if you have some passion you get enough people to read your blog and hopefully click on the ads that are in your blog pages. What ads ? Most people have ads on their blogs (just look on the top and right side), so they can make a little money to support their passion which is writing about their favorite topic. Some people make decent money because they attract a big audience and a lot more people get to click on the ads. How do you get money from ads ? Well when people click on the ads the click is counted automatically from your ad provider and it is translated into a few cents (or a few bucks depending on the topic). When you reach a certain amount you can collect the money. How do I get ads on my site ? The most well know ad provider is google with their adsense program. This is a PPC (pay per click) program that means that you get paid only if someone clicks on your ads. They have wizards to help you setup the ads and give you instructions on how to include them on your pages, so it has become pretty easy to set up a blog to display ads. Conclusion So to round this up, find a topic, get a blog, and register with an ad provider. Chances are that you already have some sort of account with Google, probably gmail so just go to adsense and setup up your publisher's account. Then go to blogger (same as blogspot - part of the google services) and setup your blog. If you get into trouble post a comment here and I will try to help on the technical aspects.

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System 2 - Unbeatable System

The Martingale is the most popular betting system in the world. It is also called the “doubling-up system” and can be applied to any even money bet. When playing a casino game, the amount of the first bet is simply doubled after each successive loss, until one wins. After each win, the bet is reduced to its initial value and remains there until the next loss. When one wins, one wins one unit. For example, an 11-step martingale would be : 1, 2, 4, 8, 16, 32, 64, 128, 256, 512, 1024 = 2047 units. That is a large amount to risk simply to win one unit ! If you use this strategy for a casino game such as roulette, craps or at sports betting, the danger is that eventually a long string of losses will keep increasing the amount of your bet until the table limit or the betting limit is reached. Even with a low winning percentage of 30% and a long losing streak of 10-15 in a row, you’ll still be a winner! That is why I call it “the unbeatable sports betting system”. We will use a modified martingale. We will start by betting the amount to win our target. We will be doing this until a win. If we win our first bet, we start over again. If we don’t win our first bet, we will bet the sum of the first 3 bets. So a win will erase 3 loses. Every time we lose, we keep betting for the same target. Only when we win, we will bet the sum of the first 3 bets (remaining bets). With this system, when we lose, we go one step backwards, and when we win we go 3 steps ahead. Bankroll: I can’t tell you exactly what bankroll you need because the odds are changing everyday. But I think that a bankroll of 200 units would be reasonable. The fact is, since three years, I never had to use a bankroll of 200 units. The bet size will be calculated with the odds offer by the bookmakers. The formula is: B = T / (IT-1) B = Amount to bet T= Target (amount you want to win) IT= International odds Let’s say you want to bet $50 at 2.20. $50 / (2.20-1) = $50 / 1.20 = $41.66 L-L-L-W-L-L-W-W Here’s how it works: You need to bet $41.66 to win $50. $41.66 X 2.20 = $91.66 – $41.66 = $50 Let’s see what happen with a 37.5% winning rate and a target of $50. Day 1 Write down your target of $50 you want to make. You bet $54.95 to win $50 The odds are 1.91 You lose. Write down the $54.95 bet next to the $50 you had written down. It should look like this. $50 + $54.95 Day 2 The odds are 2.15 When you lose, your target still the same. So, here it’s $50 again. Your next bet is TARGET / (2.15 – 1). So it’s $50 / 1.15 = $43.48 You should bet $43.48 You lose. Write down the $43.48 bet next to the previous two bets. Now it looks like this. $50 + $54.95 + $43.48 Day 3 The odds are 1.83 You lose. Write down the $60.24 bet next to the previous three bets. Now it looks like this. $50 + $54.95 + $43.48 + $60.24 Our target is the same until a win. Your next bet is TARGET / (1.83 – 1). So it’s $50.00 / 0.83 = $60.24 You should bet $60.24 Day 4 The odds are 2.10 Your next bet is TARGET / (2.10 – 1). So it’s $50.00 / 1.10 = $45.45 You should bet $45.45 You win. Cross out the first target you have written down. You do this (cross out the target) only after a win. That leaves you with the $54.95 bet, the $43.48 bet and the $60.24 bet. Now it looks like this. $50 + $54.95 + $43.48 + $60.24 Day 5 The odds are 1.99 After the first win, the new target is the sum of the first three numbers we have written down. In our case we have $54.95, $43.48 and $60.24. So, our next target is $158.67. The next bet is TARGET / (1.99 – 1). So in our case it’s $158.67 / 0.99 = $160.27 Your next bet should be $160.27 You lose. Write down this bet next to the previous three bets. It looks like this. $54.95 + $43.48 + $60.24 + $160.27 Day 6 The odds are 1.75 Your next bet is the TARGET / (1.75 – 1). So it’s $158.67 / 0.75 = $211.56 Your bet should be $211.56 You lose. Write down this bet next to the previous four bets. $54.95 + $43.48 + $60.24 + $160.27 + $211.56 Day 7 The odds are 2.45 Your next bet is the TARGET / (2.45 – 1). So it’s $158.67 / 1.45 = $109.43. Your bet should be $109.43. You win. Cross out the first three bets (OUR TARGET). That leaves us with… $54.95 + $43.48 + $60.24 + $160.27 + $211.56 Day 8 The odds are 1.90 You win. The session is over. You have recovered from all your loses and made a $50 profit. Your next target the sum of the two remaining bets / (1.90 – 1). Since we don’t have 3 numbers written down, we bet on only the sum of the two remaining bets. So it’s $371.83 / 0.90 = $413.14 You should bet $413.14 You won 3 bets and lost 5 bets. Winning rate: 37.5% As you can see, every win takes us 3 steps ahead towards our goal of winning the session and every loss is only 1 step backwards. The session ends when there are no more numbers written down, when they are all crossed out. The rule is very simple. After we had the first win, we write down the bet we lose next to all the numbers we have written and we always bet on the sum of the three numbers after our first win. We’re still betting the same target until a win.

Betting Strategy No. 1

The most popular kind of bet is without a doubt, flat betting. Every Saturday night or every Monday night, an astronomic number of people place a bet on their favorite team. Soccer, Hockey, Football, on any sports. They just go for a 10$ bet or higher if they can afford to do it. They watch the game with some friends and they have a lot of fun. Sometime they win and sometime they lose. Over a year, they win half of their bets. Of course, they can make some little money over this period but not a lot of money. Like almost everybody they think that it is impossible to make a living at sports gambling especially using flat betting. Well, many people believe professional sports gamblers win almost all of their bets or at least 80% of their bets to make good money. It's understandable that people think that, but it's absolutely not true. The fact is, the difference between the percentage of bets won by professional sports gamblers and the percentage of bets won by chronic losers is relatively very small. We'll ignore money line bets here for the sake of clarity, and use only those bets wherein the player risks 107 to win 100. We’ll use point spreads and over/under bets. Against this type of bet, anyone at all can expect to win 50 percent. After all, the only thing required is to flip a coin and pick a side. The bookmakers' profit comes from the difference between what a bettor must risk and what a bettor expects to win. Every time a player wins, the bookmaker withholds slightly more than 6.5 percent of the winnings ($7 for every $100 risked). Consequently, a bettor winning only half his bets will ultimately go broke. Professional sports gamblers, by comparison, rarely sustain a long term winning percentage higher than 57 or 58 percent, and it's often as low as 54 or 56 percent. People find that hard to believe, and they understandably get even more skeptical when told that, for a genuine professional sports gambler, a long term winning expectation of 60% or more is actually too high and a winning rate of 65% mathematically almost impossible to reach. I know that it sounds crazy at first, but as crazy as it may seem there is a simple explanation: If a bettor has five bets on a given day, risking $107 to win $100 on each bet, and wins three of them, that's a great winning ratio of 60% and a net profit for the day of 86 dollars. (The bettor wins $300 and loses $214) If another bettor has fourteen bets on that same day, risking $107 to win $100 on each one, and wins eight of them, that's a much poorer winning percentage of only 57%, but almost twice as much profit for the day of $158 (The bettor wins $800 and loses $642). The second bettor was not necessarily less skilled at picking winners than the first bettor. The second bettor may simply have chosen to apply all his advantages, including those which had less than a 60% chance of winning in the first place. If the ultimate goal is to make money, it is obvious which of those two bettors was more successful. The real goal is, of course, to make money. The measure of success of a sports handicapper is not his percentage of winning bets, but the amount of profit he made over any given period of time. Although there are, indeed, propositions that offer more than a 60% expectation of winning, such propositions are relatively few and far between, and are only a very small part of the overall picture. With the break-even point at about 51.8%, genuine professional sports gamblers know there is no tenable excuse to pass up propositions offering expectations of higher than, say, 55 percent. A small advantage applied over and over is awesomely effective. Mathematicians will confirm that a profit is more assured from a group of 200 bets with a 55% expectation-per-bet than from a group of 50 bets with a 60% expectation-per-bet. In other words, the more bets placed, the more predictable the outcome. This is a fact of life of which pro sports gamblers must be familiar. It's a basic principle of math: the more bets you are able to place, the more likely it is that your winning percentage will be close to your expectations. A pro sports gambler must be more concerned with profit than with establishing a great winning percentage, and those two conditions are not always compatible. A real pro applies all his advantages as often as possible, not only the best of his advantages when they occasionally arise. The accompanying illustration (below) shows the results of different winning percentages over different numbers of bets. Standard vigorish charges of 4.55 percent are figured into the numbers. (The bookies' net commission is 4.55 percent of all risked funds. Notice in the illustration that winning 55% of 250 bets is more profitable than winning 65% of only 50 bets, - and remember that a profit is more assured - that is, more dependable - because of the higher number of trials. Now, let’s take a look at some numbers. The regular Joe will place a bet one bet a week on his favorite team. The odds are at 1.93. This is of course against the spreads or for the total over/under. Over a year, if he wins 55% of his bets, that would be 29 bets. If he bets $100 a game, he would end up the year with a clear profit of $397. 29 X 1.93 X $100 = $5597 - $5200 = $397 On the other hand, the pro sports gambler will bet as much as 20 games everyday. He will bet $100 a game. Let’s take a look at the numbers if he has a winning rate of only 53%. 20 games X 365 days = 7300 bets 53% of 7300 bets = 3869 wins 3869 wins at odds 1.93 at $100 = $746,717 $746717 – total wagered = $746,717 - $730,000 = $16,717 NET PROFIT = $16,717 After a couple of years, pro sports gamblers will bet over $5000 to $10,000 on each game. After a couple of years, a $1000 bettor will pocket over $167,000 a year in net profit. Pro sports gamblers tend to have a lot of bets compared to non- professionals. Note that winning 55% of 500 bets is actually more profitable than winning 65% of only 50 bets. More importantly, a bettor is more assured of achieving his expected win percentage over a larger total number of bets, and with more bets and smaller bet sizes, the 'ride' is much smoother, less risky, and more predictable. Generally speaking, non-professional sports gamblers go wrong by risking too much of their bankroll on individual bets. They don't spread their risk over enough bets. Professionals use smaller bet sizes in proportion to their bankroll over larger numbers of bets. As a matter of fact, one good way to spot a non-pro is that he invariably has less than a half-dozen bets per week, and he risks more than 20 percent of his bankroll on each bet. Ideally, you must place 8-10 bets a day, and not risk more than 2.5% of the “first block bankroll” per bet, in order not to exceed 25% of the net running total and to obtain optimal results.

Current Stake Return Free Bet Offers

There are 100's of free bet offers out there ranging from £10 to over £100. Some of the current offers available from popular sites that i recommend are listed below. Betfair Betdaq Eurobet Expekt Interwetten Betboo Bet24 BetUK Bet-at-home Betshop Betsson Gamebookers GoldVictory Unibet Betgun Winunited Partybets Jaxx Bet1128 3BWin Betchance Winamax Canbet Iasbet All of these offers are stake returned (the free bonus stake is returned with winnings. SR) giving you a great opportunity to get your profits off to a great start.

Matched Betting Spreadsheets

To assist you on your matched betting profit adventure it is recommended to record your results in a spreadsheet. It is helpful to keep track of all transactions and record amounts of profit. A great spreadsheet I have found is Ultimatcher V2.0 http://www.4shared.com/file/76863043/b42cf2cb/UltimatcherV2.html Excellent Work The_Goon Others are also available or even create your own. The original matcher-http://www.apqs69.dsl.pipex.com/matcher.xls Tomstickland's Matcher- http://www.tomstickland.co.uk/mse/matcher_3f.xls Matcher lite-http://www.tomstickland.co.uk/mse/matcher_3_lite.xls Ffeindadifyr Matcher-http://www.avvataber.f2s.com/matcher_archiver.xls Betdirect or similar offers- http://www.avvataber.f2s.com/Ffeinda...ct_Matcher.xls bpyoung Multiback-http://www.money-for-old-rope.co.uk/multiback.xls Matcher-http://www.money-for-old-rope.co.uk/bazzz2.xls Always on top, little app calculator http://www.mediafire.com/?1xrpdxmmmdm A pop-up spreadsheet/calculator http://www.bakersrealm.co.uk/matcher.zip

Bet365 4/1 winner free bet offer

This great offer can normally net you £20 -£30 most Saturdays. Races also available on sundays although less. This is an excellent offer from Bet365 but must be approached cautiously. Make sure you've read plenty and fully understand what is going before you place your first bet. Dry runs and small stakes (you don't have to bet the full 50!) to start are highly recommended. Betting on horses can be fast so make sure youve got everything setup before you get going. The terms and conditions for this offer are as follows on the B365 website. Offer applies to the FIRST single bet placed by a customer on each live Channel 4 race following the final declarations (where more than 1 selection in the same race is placed on the same bet slip, the first selection is deemed to be the one which is highest on the bet slip). Note - bets placed at Tote odds and 'Not to win' bets are not applicable for this offer. The 4/1 limit refers to the adjusted odds after any dead-heat, Rule 4 or unnamed joint/co-favourite. If your free bet is an each-way selection that is placed, and the return on the bet is less than the total stake, we will refund the difference between your return and the total stake. If your return is greater than the total stake then no refund will be given. Maximum free bets per customer £50 per race. Free bet winnings exclude stake. Bets must be paid for and placed in the usual way. If your free bet loses, your stake will be refunded to your account within one hour of the race finishing. In the event of Channel 4 not showing all races live, free bets will still stand on the scheduled live Channel 4 races. If you are entitled to a free bet, and Channel 4 broadcast an additional non-scheduled race as the next live race, the following will apply: Your free bet will be the first bet you place on any additional live race which takes place before the next scheduled race, or next scheduled live Channel 4 race. If all originally scheduled Channel 4 races are not shown (eg due to abandonment), and Channel 4 substitute an alternative programme of races, then any qualifying free bets must be placed on the next live Channel 4 race. Please note bet365's Availability of Offers, details of which can be found in the General Rules section of our website. To Summarise 1) To qualify a bet of upto 50 pounds must be placed at 4/1 (5 decimal) or greater. Only the first bet on each race qualifies for the offer. 2) It must still be at 4/1 or greater when the race starts after any Rule 4 deduction. 3) It doesn't matter if to took early price or show price. The above rules stand. 4) If your horse wins you are entitled to a 50 pound SNR on the next race. This is done by crediting your account with 50 pounds if your selection loses. If your selection wins you get another free bet, if you keep picking winners they keep giving you free bets. 5) This can be placed at any odds. but must be placed at 4/1 or greater to qualify for another free bet if your horse wins. Your free bet will be on either the next C4 offer or next Feature race the offers do NOT mix. 6) free bets must be used in their entirety. They cannot be split.

Introduction to Making Money Matched Betting

Many bookmakers offer free bets to encourage people onto their sites during particular sporting events or to attract new customers. What people often do with free bets is to try to bet on a 'dead cert' (for example Chelsea to win the Premiership, Celtic to win the SPL), or to take a flyer at high odds. You can get lucky this way, but bookmakers are canny, and even favourites don’t always win. And because people who win when they do this tend to post onto Internet chat boards gleefully, and those that lose don't, it’s often possible to think it is easier to win big than it actually is. In fact, you can lose both qualifying and free bet very easily. However it is possible to use these free bets to make very easy free money, using a technique known as back/lay bet matching. As a general rule, you can get 95-100% of the free bet amount as real cash for bets where the stake is returned, and about 75% where the stake is not returned. This way, you win every time! It does take a little bit of getting your head around at first, but is well worthwhile as literally hundreds of pounds of real hard cash are available very easily. It is really not all that difficult, and there are full instructions below. Bet/Lay matching transforms any bet into a simple two way choice and greatly simplifies the process. First the standard disclaimer. As always, do your own research, and if things go wrong it is your responsibility, not mine or this site's! So let's start with a word of explanation on how this all works. When you make a bet with a bookmaker, you place a stake on an event at particular odds. For example if you were to put £10 on a bet on Team A winning a football match at 2/1 (decimal odds 3.0), if you were to win the bet you would receive a total of £30 back, i.e. your stake of £10 plus the bookie’s £20. However if you lost, the bookie would gain your £10 and you would receive back nothing. Now imagine you as the bookmaker. In this case you could also offer the same odds to someone for the same outcome (team A to win the match), gaining £10 if the punter loses, but risking £20 of your own money. This is known as 'laying' a bet. So if you were both to bet on the event and act as a bookmaker at the same time, something interesting happens: whatever the outcome, the bet side and the lay side of the bet cancel out completely: Outcome 1 (bet won - Team A wins): You win £30, i.e. your stake of £10 plus £20 profit. Bookmaker loses £20 If you are both the punter and the bookmaker, your total profit is: (£30-£10) - £20 = £0 Outcome 2 (bet lost - Team A does not win (draws or loses)) You lose £10, i.e. your stake. Bookmaker gains £10, If you are both the punter and the bookmaker, your total profit is: £10 - £10 = £0 So you can see that in both cases, both the lay and the bet cancel each other out. You neither lose nor gain money. Obviously this is useless for normal betting, but it is extraordinarily useful when going after bookmaker’s bonuses, as it allows you to place a completely risk free qualifying bet on any event you can both bet on and lay a bet on. And then if you repeat the same thing with a free bet stake, you will always magically come out with a profit that is roughly equal to the free bet stake – you can prove this to yourself by working out the profit and loss on both sides of a free bet. Taking the same odds as an example and assuming a £10 free bet. Outcome 1 (Team A wins): You bet the free bet of £10 at 3.0. Return is £30 with no outlay to you. On the lay side, your loss is £20, as before. Thus overall profit = £30 - £20 = £10. Outcome 2 (bet lost - Team A loses or draws) Your loss on the bet side is zero (as the bet was free). You gain the punter's stake of £10 on the lay side. So regardless of the outcome, you have made £10. Now in practice this is rarely quite as neat as the example. To lay bets, you use betting exchanges, and these generally never offer lay odds which are the same as those at bookies. Also there is a commission of between 1% to 5% payable on winnings at the bet exchange. Even so, it’s easy to use the technique to qualify for a free bet with a very small loss, and then to match out most of the free stake money without any risk at all. The other slight complication is that sometimes free bet offers do not return the stake with winnings. This alters the calculations a little, but you can still make guaranteed money by looking for events with relatively high odds (above 7.0) and a close match for a lay. You should be able to clear about 75% of the free bet amount.